CATTERALL
MULTIDISCIPLINARY CREATIVE & ART DIRECTION
BRAND: ADIDAS
AGENCY: STUDIO A
ROLE: SR ART DIRECTOR
BRAND: LEXUS
AGENCY: AKQA
ROLE: SR ART DIRECTOR / AI GENERATION
BRAND: ADIDAS
AGENCY: TBWA
ROLE: SR ART DIRECTOR
BRAND: ADIDAS
AGENCY: TBWA
ROLE: SR ART DIRECTOR
WHAT TO EXPECT
CREATIVE SOLUTIONS.
FROM THE PITCH, CREATIVE STRATEGY, IDEATION, ALL THE WAY TO THE PRODUCTION.
BRAND: ADIDAS
AGENCY: TBWA\NABOKO
PROJECT: ULTRABOOST 5
ROLE: SR ART DIRECTOR
Jake was involved from the outset, contributing to the creative strategy with his deep understanding of running. From early in the project, he helped shape key insights that strengthened the overall direction for Adidas stakeholders.
He became a central creative pillar, developing the campaign’s creative routes, design styles, and art direction in collaboration with TBWA. In addition, Jake supported stakeholders in navigating decisions to help the team meet critical go-to-market deadlines.
BRAND: ADIDAS
AGENCY: STUDIO A
PROJECT: SEPIA SAND
ROLE: SR ART DIRECTOR
Jake’s key contributions focused on art direction and creative concept development.
This project centered on a new collection for Adidas Women’s Running, Performance,
and Active wear. The brief was to create an elegant visual concept that would translate seamlessly across both film and campaign stills. Jake collaborated with gold medalist Peres Jepchirchir and Eyeforce Productions to bring the vision to life.
BRAND: GOOGLE
AGENCY: 72ANDSUNNY
PROJECT: BRITISH SUMMER
ROLE: CREATIVE / AD / DESIGN
This Google project was one of the first ‘weather reactive’ ad campaigns. If the sun was shining, the digital screen would switch to summer creative. And if it was raining would automatically switch to rain creative. The campaign idea was based around Brits making the most of summer, becuase lets be honest, the weather is a challenge.
BRAND: VARIOUS
AGENCY: 72ANDSUNNY
PROJECT: VARIOUS
ROLE: DESIGN LEAD
Jake spent 6.5 years at the globally renowned advertising agency 72andSunny, refining his craft across design, key visuals, and complex production. His work spanned everything from large-scale OOH, London bus wraps to highly bespoke creations, like custom perfume bottles and even 3D-printed French horns Along the way he specialised in OOH Print design, and he collaborated with brands including Google, Ebay, Samsung, Smirnoff, Johnnie Walker, Audi, Barilla, AXE, Uber.
BRAND: ADIDAS
AGENCY: STUDIO A
PROJECT: PACK DROP
ROLE: SR 3D / ART DIRECTOR
Jake led the 3D creative development and client management, partnering closely with the renowned animation studio BUCK to deliver the 3D stills and video. The brief was to craft immersive, visually compelling worlds for each shoe, while conveying the product benefits within each scene.
